⌚️ Banner 2 ⌚️
A little bit of story about Mido and Kim SooHyun. MIDO and Kim Soo-hyun have always maintained a long-term partnership. Some fans once asked the sales staff and learned that the contract was meant to continue, with even plans for shooting the next season’s advertisement. But Soo-hyun, not wanting to affect the brand, took the initiative to pause the endorsement, showing his consistent sense of responsibility and thoughtfulness. MIDO also chose to wait for him, which is truly touching. When the lawsuits finally conclude, we sincerely look forward to Soo-hyun and MIDO—a brand known for loyalty and conscience—working together again.
Translated by
https://x.com/graffychi/status/1965400198487924909