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#leeminho GENESIS BBQ GROUP HAS SELECTED ACTOR LEE MIN-HO AS A GLOBAL MODEL Genesis BBQ Group has selected actor Lee Min-ho as a global model and is speeding up its efforts to target the Chinese market. BBQ announced on the 26th that it has selected Lee Min-ho as a global model that encompasses all of China. The strategy is to strengthen local brand awareness by bringing Hallyu stars with high recognition and reliability in China to the forefront. Lee Min-ho is an actor who gained wide popularity at home and abroad through a number of hit movies such as "Boys Over Flowers," "The Heirs," and "The Legend of the Blue Sea." Last year, he won the Presidential Commendation at the 16th Korea Popular Culture and Arts Awards. (mk.co.kr)